Wellies have a fantastic prime location within the heart of Sheffield's city centre. They are within walking distance of Sheffield's University & bus / railway stations, and they are also on the doorstep of many local businesses.
With large competition in the area Wellies wanted to carve themselves a niche. They settled on freshly made food at affordable prices, catering for both students and the workers near by. We made sure their key USP's 'freshly made food' and 'locally sourced produce' were reflected within the brand itself, which was achieved via illustrations and typographic messages.